What is Social Media Optimization (SMO)? How does it works?

What is Social Media Optimization (SMO)? How does it works?

Discovering content has passed beyond the old way we used to broadcast the information. Our ability of steering all the influential conversations is now enhanced by social networks, these social media through which people exchange information, experience and expectation.

Social Media Optimization (SMO) is the method of social activity that attract visitors to a website through an elevated social media channels. It is the process of increasing the awareness of a product, brand or event by using a number of social media channels and communities to make it viral.

How does it works?

It is a method of search optimization that promote contents through social features allowing it to be streamed across third party networks. Optimizing for social media makes your website more easy to link and more visible in social media networks and searches.

People are becoming more and more aware of the power of social networks, therefore you need the best strategy when it comes to web search. We are now more interested in finding social content rather than content. What people say and think about a brand has become equally as important as what the brand wants people to see. Whether we are talking about blog posts and comments, Facebook events and wall posts, YouTube Videos, slideshows, social bookmarking or geo location sites, every social object is re-mixable and embeds conversion.

In case of SEO, it was Google and in the case of SMO it is the People.

What Social Media Optimization (SMO) gives us:

  1. Number of quality visits and conversions
  2. Builds social media search
  3. Creates buzz around the world
  4. Builds a community
  5. Targeted audience marketing
  6. Social Content
  7. Off Site Optimization
  8. Help your content Travel around the world
  9. Reward helpful and valuable users
  10. Reward inbound links

It always smart to start with the main four social media channels:

Being present on different social networks is a good opportunity for you to improve your customer service and make people choose you over your competitors in the long run.

SMO starts with branding yourself, then your business, followed by connecting your business brand as well as yourself to be a contributor to your internet works. With an established presence on social media, you can increase customer interaction. It’s like putting up a booth in an event where your target market hangs out. When you display interesting and engaging things that appeal to your audience, you’re likely to draw them to you and encourage them to ask questions, make comments, and provide suggestions.

Social media opens up wonderful opportunities for you to get to know your customers and let them get to know you better too. Now, you get to appreciate why social media optimization plays a major role in driving your online business to the top. So opt our Social media optimization services today for that well-deserved boost to your website!

About the Author

Grow 9 Digital Solutions administrator

Full-service digital marketing company in Mumbai provides comprehensive digital marketing, website & eCommerce developments and advertising solutions for brand building & more revenue returns.

1 Comment so far

How to Solve the Biggest Problem with Online Marketing? | Grow 9 DigitalPosted on  4:26 pm - Jul 1, 2016

[…] “Digital Marketing”? Social media is an important element when we talk about online marketing. Social media platforms such as Facebook, Twitter, Instagram and Pin interest etc have proved to be a powerful […]

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