Remember those days, when marketing campaigns meant TV, radio and print ads? Well – it’s time to rethink traditional marketing methods. Those days are long gone. They may contain elements that will accommodate your marketing plan but marketing is now so much more. You would have noticed that media has and is absorbing the age of digital like a massive sponge. More often than not, there is an increasing decline in print and the digital boom continues to propel with immense intensity.
With the change and evolution of modern technologies, small and medium businesses are doing everything they can to keep up, which can be said true for the rest of human society. Brick-and-mortar businesses are either changing their business models to an online one, or beefing up existing marketing efforts with digital marketing strategies – in an attempt to capture a growing and very lucrative online marketplace.
For it is the process of attracting targeted audiences online that will spell the difference between a successfully thriving business – and a failed one. But what if you’re one of the companies that doesn’t have a digital strategy yet? We are sure that many of the 50% of companies that do not yet have a written Digital Marketing Strategy. Perhaps they even have good reasons not to create a strategy. Even if you receive tons of daily traffic to your website, they would not amount to anything unless they convert to leads or sales. In the digital era where business and commerce are heading to, Digital Marketing tools and techniques provide business owners the best chances for competition, survival and even business growth.
Because without a digital marketing strategy you’ll miss opportunities and lose business. Investing your time and talents in developing your strategy for leveraging the Internet will provide you with a much better understanding of new marketing techniques, which in turn will help you to make more informed decisions about your marketing strategy and how you can include different media channels, and ensure that your marketing efforts are focused only on the elements which are most relevant to your business and deliver tangible results.
A digital marketing strategy is an absolute given for any company trying to market itself online. Formulating your digital marketing strategy is the first step towards understanding how your business can benefit from new marketing techniques, how it can impact on the relationship between your business and your customers, and help you to reach new customers online. Well, it can bring a huge wealth of benefits to your business- too many to even count. That’s why we have put together our top five reasons as to why you need a digital marketing strategy for your businesses.
After implementing your campaign, you can see the direct outcomes and results via analytics(Google, Woorank etc) and data, unlike traditional marketing where data can be harder to collect. This allows you to see what exactly went wrong or right. It also enables you to see where improvements may be needed. In short, digital marketing (when done correctly) can show you what your business’ next step should be and what results you can expect.
Many analytics tools allow you to see who exactly is viewing your digital marketing campaigns and can give you some additional information about them and how they interact with your websites and online content. For example, Google Analytics can show you many different things about your audience from gender, age, location and even specific interests, Audiences from Country, City, Locals, Real time analytics, Keywords searches for your website etc. This can help you tailor your campaigns more towards the interests of your target customers.
If you haven’t got a clear vision for the future and as a result you are not devoting sufficient resources to your digital marketing, or you’re using an ad-hoc approach with no coherent strategy, then you’re going to fall behind. So to avoid such situations Digital Marketing is the best solutions for keeping you alive and ahead of other competitor if you successfully do and follow the Digital Marketing plan and strategy of your business. Even if your competitor has a better product and is willing to sell it at a lower price, you can still win. Every competing company has weak points — places where your brand can outperform. Things like domestic customer service or extended guarantees on a product can go a long way if done right. Additionally, digital marketing is more frequent and consistent. So even if a customer doesn’t convert the first time, it is more likely that they will the second or third time they see your campaign.
Almost every business is getting online now and it is a known fact that advertising your business online will now get you more exposure than traditional advertising like flyers, posters and business cards. Now with the help of PPC ads services through social media channels, google adwords, etc you can display your business online and create an awareness in your targeted audiences. And the most important thing of pay per click services is you will be charged if someone clicks on your ads, which will again have a good control on your expenses. Therefore, you have to utilize the mass population on the internet with your digital marketing campaigns to be able to reap the business benefits. More people equals more exposure. Which in the long run could lead to a better business.
As explained above there are more people exposed to online marketing than traditional marketing so therefore you’re more than likely to get more online conversions which are hopefully going to make you more money. An imperative part of any digital marketing strategy is online reputation management. If you don’t have a strategy in place the likelihood is, you are not paying attention to what people are saying about you. You are simply posting promotional content and ignoring what people say about the brand. Big mistake! Part of our strategic plan is social monitoring, whereby we monitor social media mentions of our clients’ brand, products and services to ensure that nothing negative is being fed to an audience of potential customers. Why is this important? According to Nielsen, 92% of people will make a buying decision based on what people are saying about a brand. You can’t stop people from saying negative things, however you can manage the fall out by having a strategic approach on dealing with such occurrences.
The purpose of a Digital Marketing Strategy is to clearly articulate your business’ objectives and devise effective methods whereby you can achieve these goals. There are many elements that come with a great digital marketing plan so make sure you begin planning your digital marketing with the right strategy and implement the right tools. At Grow9Digital we often work closely with businesses who start off without any real plan when it comes to their digital output. What Grow9digital does, is create sustainable, flexible and effective strategies for business to ensure that they can stay on track when it comes to modern marketing. Contact us today to avail Digital Marketing plan which suits your purpose.