Organic Traffic is fundamental to the popularity and growth of any website. Sure, Ads are a shortcut method for reaching a large number of audiences in a short span of time, but it is critical that your website appear on search engines since it is the most powerful way to expose what you have to offer to potential customers or viewers. Ads are highly useful but spending large amounts of money on regular Ads won’t take you far. SEO is a dynamic, steadily evolving process and in order to maintain a good ranking, your web content needs to align itself with this ever-changing process. Most search engines have unique ways of ascertaining website ranks. Most of all, a website must have the right type and amount of content and suitable optimization in order to qualify for top ranks. The following steps are powerful ways to increase your web ranking and obtain more organic traffic without the use of Ads:
Knowing your present rank on Google results is a head start for improving it. You can find your current search rank though the use of a number of online tools as mentioned below:
A responsive website is one that adapts seamlessly on every device thus eliminating the need to create multiple sites for each device. Smartphones are used more than laptops when it comes to browsing the Internet and it is only right that you make sure that your website looks and feels good on a smartphone just the way it does on a desktop computer. Search Engines reserve top ranks for responsive websites. If you are still not sure that your website works well on all devices, use ‘responsive design checker’ to see visual elements from your website on different screen sizes. A wide range of screen sizes and devices are displayed that you can choose from. Based on the results, you can modify your site to fit on all screens without compromising on user experience. Even though a responsive site must be planned in the very early stages of development, you can make necessary changes in order to get the very best place on Search results.
If you want to rank high on search engines, you can’t rely solely on one method for link building. While building links, diversify as much as you can and remember to not stray from link relevance. You can get blog roll links, homepage links, blog post links, directory links, educational links, footer links, directory links etc. Link building can have a great impact on your website as well as on search engine ranking. Avoid having too many links from a single source and refrain from using black hat link building. Incorporate varied anchor texts in your links. Having a large number of varied links is a powerful SEO technique. Increase the power of your links by including brand mentions. Another way to diversify link building is to integrate new link campaigns in your newsletter in order to gain more backlinks. Make the most of newsletters by asking for more backlinks from your readers or followers.
There are four major mistakes committed by most web designers and developers:
Your search strategy must give viewers equal importance as it does to keywords. Understand user behavior like geography, demographics, psychology, behavior, social context, global time, purchase patterns since they play a major role in improving search ranks. Don’t neglect traditional communication methods and advertise wisely. Outsourcing search engine optimization is also an efficient method to climb higher on the search scale. Increase brand awareness among visitors to boost sales. The easiest and simplest way to generate people-centric interaction for your website is to submit articles, create business profiles, post videos and share content on different online portfolios.